We help health brands
mean something.




We believe in holistic, Vision-Driven BrandingSM. From development to activation, from concept to execution, HBG delivers strategic, thoughtful brands that mean something. Learn More



Today a brand cannot exist without an interactive presence. That’s why we’ve developed specialized expertise that includes effective interactive strategies, meaningful design prowess and relevant technology practices. Learn More



For clients who require specific focus and support, we provide a full suite of advisory services that allow us to bring our expertise to key areas of their business. Learn More

Kiva Recovery

Four leaders came together with a common goal of introducing a new approach to treating addiction differently—Kiva Recovery. To deliver on this dream, Health Brand Group created a transformative brand platform—Grounded Being—that became the driving force behind the development of Kiva Recovery’s breakthrough treatment approach.

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The private equity firm Metalmark initiated a merger of two wound care management companies—National Healing and Diversified Clinical Services—creating the largest wound care management company in the country. Health Brand Group was engaged to develop a name for the new company and work with leadership to craft a vision and brand strategy to differentiate the company from self-operated and small, independent wound care companies in the market.

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  • I relied on HBG’s thorough approach to research and development of the brand, trusted their counsel along the path, and was always “wowed” by the creative delivered and how it exceeded our expectations as clients.

    - Maureen Daugherty / Former Marketing Communications Director / Accretive Health
  • The people at HBG do just that: they roll up their sleeves and dive into things from the Due Diligence phase and are with you all the way to execution.

    - April Yan / Former Sr. Marketing & Business Development Associate / Teikoku Pharma, USA
  • In the end, HBG’s keen insights and perspective were instrumental in reinvigorating our brand and reinforced our core values and promise.

    - Robert Allison / CEO / Lindora Clinic
  • Most refreshingly, they are prepared to ask the hard questions, challenge your assumptions about your own business and help you to stand in new places from which you can see your business in a whole new light.

    - Andrew Sykes / CEO / Habits at Work
  • Creative and collaborative, incisive and strategic, they’re powerful allies who consistently bring their “A game”—and inspire their clients to do the same.

    - Jerry Holderman / Creative Consultant / Lindora Clinic

We Speak Health

We’ve spent almost three decades influencing how brands in the health space
are perceived and received around the world.


Healthcare Providers


Healthcare Technology


Medical Devices & Pharma


Health Education & Research


Healthcare Services & Consulting


Retail Health & Consumer Products


Health & Wellness


Healthcare Higher Education