HomeBrand

Brand

We believe in holistic, Vision-Driven Branding^SM. From development to activation, from concept to execution, HBG delivers strategic, thoughtful brands that mean something. Learn More

HomeInteractive

Interactive

Today a brand cannot exist without an interactive presence. That’s why we’ve developed specialized expertise that includes effective interactive strategies, meaningful design prowess and relevant technology practices. Learn More

HomeConsulting

Consulting

For clients who require specific focus and support, we provide a full suite of advisory services that allow us to bring our expertise to key areas of their business. Learn More

Featured Work:

We are privileged to partner with remarkable clients.

Kiva Recovery

Four leaders came together with a common goal of introducing a new approach to treating addiction differently—Kiva Recovery. To deliver on this dream, Health Brand Group created a transformative brand platform—Grounded Being—that became the driving force behind the development of Kiva Recovery’s breakthrough treatment approach.

View Details

Hanger

Hanger Orthopedic Group, the leading provider of orthotic and prosthetic (O&P) services, had acquired an enterprising collection of assets but lacked an overarching strategy and brand to unite its nine subsidiaries, nearly 700 patient care centers and 4,000+ employees. Health Brand Group was engaged to help Hanger Orthopedic Group transform the O&P category while remaining anchored to its 150-year heritage.

View Details

Healogics

The private equity firm Metalmark initiated a merger of two wound care management companies—National Healing and Diversified Clinical Services—creating the largest wound care management company in the country. Health Brand Group was engaged to develop a name for the new company and work with leadership to craft a vision and brand strategy to differentiate the company from self-operated and small, independent wound care companies in the market.

View Details

At every step in the process of helping develop brand identity for a healthcare services company that sincerely needed to forge a path forward, HBG engaged with our executives, our customers, my team, and me in the most intelligent, intuitive, and humanistic ways.

- Michael R. Klozotsky / Former Senior Director, Marketing / Accretive Health
If you choose to work with HBG, you will be working with the best.

- Carol A. Beam / Former Senior Director of Strategy & Business Development / St. Vincent Healthcare
Health Brand Group and their leadership team are some of the best brand architecture and value proposition strategists I have ever worked with.

- Mark Walker / Director, Business Development & Strategy / Fertility Centers Of Illinois
There was never any we/they with HBG – they earned the right to be a part of our team, delicately balancing the trusted role of outside advisor with the passion as if our business was theirs.

- J.J. Cutler / Former Executive Vice President / Aramark Healthcare
For the last two decades, all of my healthcare assets have been touched by the development of meaningful brands by HBG.

- Martin Craig / Chairman / Focus Capital Advisors