We help health brands
mean something.




We believe in holistic, Vision-Driven BrandingSM. From development to activation, from concept to execution, HBG delivers strategic, thoughtful brands that mean something. Learn More



Today a brand cannot exist without an interactive presence. That’s why we’ve developed specialized expertise that includes effective interactive strategies, meaningful design prowess and relevant technology practices. Learn More



For clients who require specific focus and support, we provide a full suite of advisory services that allow us to bring our expertise to key areas of their business. Learn More

Kiva Recovery

Four leaders came together with a common goal of introducing a new approach to treating addiction differently—Kiva Recovery. To deliver on this dream, Health Brand Group created a transformative brand platform—Grounded Being—that became the driving force behind the development of Kiva Recovery’s breakthrough treatment approach.

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The private equity firm Metalmark initiated a merger of two wound care management companies—National Healing and Diversified Clinical Services—creating the largest wound care management company in the country. Health Brand Group was engaged to develop a name for the new company and work with leadership to craft a vision and brand strategy to differentiate the company from self-operated and small, independent wound care companies in the market.

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  • Creative and collaborative, incisive and strategic, they’re powerful allies who consistently bring their “A game”—and inspire their clients to do the same.

    - Jerry Holderman / Creative Consultant / Lindora Clinic
  • HBG puts significant thought into the big questions and as a result helped us craft a much more poignant, resonant approach than we could have expected.

    - Liz Gallucci Bird / Former Vice President, Sales & Marketing / HealthTronics
  • Health Brand Group and their leadership team are some of the best brand architecture and value proposition strategists I have ever worked with.

    - Mark Walker / Director, Business Development & Strategy / Fertility Centers Of Illinois
  • For the last two decades, all of my healthcare assets have been touched by the development of meaningful brands by HBG.

    - Martin Craig / Chairman / Focus Capital Advisors
  • There was never any we/they with HBG – they earned the right to be a part of our team, delicately balancing the trusted role of outside advisor with the passion as if our business was theirs.

    - J.J. Cutler / Former Executive Vice President / Aramark Healthcare

We Speak Health

We’ve spent almost three decades influencing how brands in the health space
are perceived and received around the world.


Healthcare Providers


Healthcare Technology


Medical Devices & Pharma


Health Education & Research


Healthcare Services & Consulting


Retail Health & Consumer Products


Health & Wellness


Healthcare Higher Education