Take a look at some of our projects.
A little about what we do.
Our leadership is available to consult with your organization on an hourly or project basis.
Why Workshops, Vision Discovery, Leadership Visioning Sessions
Content Strategy, Digital Advertising, Website Design & Development, Social Media Strategy
Internal Communications & Brand Launch, Vision Sharing
Package Design, New Product Development, Business Model Innovation, Product & Business Launch
Brand Strategy Development, Strategic Positioning & Repositioning, Corporate Identity, Naming & Architecture
Read about what we think.
This summer, charitable giving got a lot of attention with the ALS Ice Bucket Challenge, spurring millions of dollars in donations to the ALS Association, as well as discussion of the drawbacks to such viral campaigns, and more broadly, the considerations of which causes even get fundraising attention. One Vox News infographic, “Where We Donate […]
It seems that every day a new technology is released that will somehow improve our health. At Health Brand Group, we are always researching these new innovations to see how they might be applicable to our clients and the work that we do. I recently came across three new technologies that I think are worth […]
CVS Caremark Corp. launched their rebranding efforts in early September with a new name, CVS Health. At the same time, they discontinued the sale of tobacco at all 7,700 retail stores in an effort to align with their mission to help people on their path to a better health. The new CVS Health brand is […]
What our clients are saying.
The creative personality of the brand strategy HBG developed was a significant leap forward for us; the language and design elevated our face to the world. I can highly recommend HBG as a strategic partner for any organization looking to evolve its approach to the market, whether it be in articulating your uniqueness, finding your voice or improving any aspect of how you communicate with your clients, customers or partners.- Ed O’Malley / Sr. Vice President / NFP Benefits Partners
HBG continuously pushed us to think about what makes our company and our products unique. They also worked with us to remove any discomfort we felt by adopting a new position, pushing us out of our traditional mold and old-model approach to how we do business. They were persistent and persuasive in helping our leadership come to the same conclusions they had arrived at during their process. HBG knew that Destiny was an anomaly in the insurance industry, and they helped us embrace and leverage this differentiation rather than seeking a position of comfort by being a ‘me-too’.- Stuart Slutzky / Vice President, Product Development and Marketing / Destiny Health
In reflecting on the work I was privileged to do with Jeff, Harriet and their entire team, I am struck by the way the relationship evolved into true, mutually beneficial teamwork. In fact, I often found myself introducing HBG leaders and associates as members of ‘our team’ and was apt to type ‘rosalindfranklin.edu’ as their e-mail addresses, because we worked so closely and so well that it was hard to believe they weren’t in the adjacent office. And for a University whose primary differentiator is its focus on teamwork, imagine how refreshing it was to have business partners who didn’t just believe in our philosophy, but actually lived it.- Kathleen Peterson / Director of Communications / Rosalind Franklin University of Medicine & Science
To say that HBG is my company’s marketing and branding firm would be a gross understatement of how much they mean to my company. Before I hired any employee, before any investor wrote a check, and before a physical location was found for my business, I shared my aspirations with HBG. They listened to my dream. From that vision, they created a brand strategy incorporating everything I had wanted and more. With the assistance of HBG’s branding strategy, I then recruited employees, found investors, and solicited business.- Randy Spaulding / CEO / Spaulding Clinical
It only makes sense that the people developing the strategy should have a role in carrying that strategy through. Working with HBG was one of the best decisions that I have ever made. After researching countless “branding experts” professing to be focused on the Healthcare Industry, I was surprised to see such a wide gamut of segmented services; some were dedicated to developing brand names, some focused on developing just the brand strategy and others were design-focused. The people at HBG do just that: they roll up their sleeves and dive into things from the Due Diligence phase and are with you all the way to execution. Their level of creativity and leadership has been exciting to witness.
HBG is not a marketing agency or an advertising agency. They are our partner, our consultant and my mentor. We know each other well and the relationship we have built allows us to be so much more effective in our branding and messaging because it is OUR branding and messaging. If you choose to work with HBG, you will be working with the best. They are creative, they are artistic, they are energetic and that energy spills over into their relationships.- Carol A. Beam, Senior Director Market Research and Strategic Business Development, St. Vincent Healthcare
Hiring HBG was the best decision I have ever made. First of all, with HBG, you work with the best people all the time. There is no problem too high or too low for them. There was never any we/they with HBG – they earned the right to be a part of our team, delicately balancing the trusted role of outside advisor with the passion as if our business was theirs.- J.J. Cutler, Senior Vice President, Marketing, Aramark Healthcare
WE ARE HEALTHCARE EXPERTS.
We’ve spent almost three decades influencing how brands in the health space are perceived and received around the world.
Pharma, Medical Devices & Technology
Health & Wellness
Managed Services & Consulting
Retail Health & Consumer Products
Medical Education & Research