HomeBrand

Brand

We believe in holistic, Vision-Driven Branding^SM. From development to activation, from concept to execution, HBG delivers strategic, thoughtful brands that mean something. Learn More

HomeInteractive

Interactive

Today a brand cannot exist without an interactive presence. That’s why we’ve developed specialized expertise that includes effective interactive strategies, meaningful design prowess and relevant technology practices. Learn More

HomeConsulting

Consulting

For clients who require specific focus and support, we provide a full suite of advisory services that allow us to bring our expertise to key areas of their business. Learn More

Featured Work:

We are privileged to partner with remarkable clients.

Kiva Recovery

Four leaders came together with a common goal of introducing a new approach to treating addiction differently—Kiva Recovery. To deliver on this dream, Health Brand Group created a transformative brand platform—Grounded Being—that became the driving force behind the development of Kiva Recovery’s breakthrough treatment approach.

View Details

Hanger

Hanger Orthopedic Group, the leading provider of orthotic and prosthetic (O&P) services, had acquired an enterprising collection of assets but lacked an overarching strategy and brand to unite its nine subsidiaries, nearly 700 patient care centers and 4,000+ employees. Health Brand Group was engaged to help Hanger Orthopedic Group transform the O&P category while remaining anchored to its 150-year heritage.

View Details

Healogics

The private equity firm Metalmark initiated a merger of two wound care management companies—National Healing and Diversified Clinical Services—creating the largest wound care management company in the country. Health Brand Group was engaged to develop a name for the new company and work with leadership to craft a vision and brand strategy to differentiate the company from self-operated and small, independent wound care companies in the market.

View Details

The creative personality of the brand strategy HBG developed was a significant leap forward for us; the language and design elevated our face to the world.

- Ed O’Malley / President, Corporate Benefits & Individual Solutions / NFP Benefits Partners
They presented us with a creative, fresh brand that captured who we aspired to be to our patients and plan partners.

- Bob Wilson / Chief Human Resources Officer / ConcertoHealth
Health Brand Group and their leadership team are some of the best brand architecture and value proposition strategists I have ever worked with.

- Mark Walker / Director, Business Development & Strategy / Fertility Centers Of Illinois
And for a university whose primary differentiator is its focus on teamwork, imagine how refreshing it was to have business partners who didn’t just believe in our philosophy, but actually lived it.

- Kathleen Peterson / Former Director of Communications / Rosalind Franklin University of Medicine & Science
To say that HBG is my company’s marketing and branding firm would be a gross understatement of how much they mean to my company.

- Randy Spaulding / CEO / Spaulding Clinical