We believe in holistic, Vision-Driven BrandingSM. From development to activation, from concept to execution, HBG delivers strategic, thoughtful brands that mean something. Learn More
Today a brand cannot exist without an interactive presence. That’s why we’ve developed specialized expertise that includes effective interactive strategies, meaningful design prowess and relevant technology practices. Learn More
For clients who require specific focus and support, we provide a full suite of advisory services that allow us to bring our expertise to key areas of their business. Learn More
Hanger Orthopedic Group, the leading provider of orthotic and prosthetic (O&P) services, had acquired an enterprising collection of assets but lacked an overarching strategy and brand to unite its nine subsidiaries, nearly 700 patient care centers and 4,000+ employees. Health Brand Group was engaged to help Hanger Orthopedic Group transform the O&P category while remaining anchored to its 150-year heritage.
The private equity firm Metalmark initiated a merger of two wound care management companies—National Healing and Diversified Clinical Services—creating the largest wound care management company in the country. Health Brand Group was engaged to develop a name for the new company and work with leadership to craft a vision and brand strategy to differentiate the company from self-operated and small, independent wound care companies in the market.
At every step in the process of helping develop brand identity for a healthcare services company that sincerely needed to forge a path forward, HBG engaged with our executives, our customers, my team, and me in the most intelligent, intuitive, and humanistic ways.
If you choose to work with HBG, you will be working with the best.
There was never any we/they with HBG – they earned the right to be a part of our team, delicately balancing the trusted role of outside advisor with the passion as if our business was theirs.
The creative personality of the brand strategy HBG developed was a significant leap forward for us; the language and design elevated our face to the world.
Most refreshingly, they are prepared to ask the hard questions, challenge your assumptions about your own business and help you to stand in new places from which you can see your business in a whole new light.
We Speak Health
We’ve spent almost three decades influencing how brands in the health space
are perceived and received around the world.