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Brand

We believe in holistic, Vision-Driven Branding^SM. From development to activation, from concept to execution, HBG delivers strategic, thoughtful brands that mean something. Learn More

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Interactive

Today a brand cannot exist without an interactive presence. That’s why we’ve developed specialized expertise that includes effective interactive strategies, meaningful design prowess and relevant technology practices. Learn More

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Consulting

For clients who require specific focus and support, we provide a full suite of advisory services that allow us to bring our expertise to key areas of their business. Learn More

Featured Work:

We are privileged to partner with remarkable clients.

Kiva Recovery

Four leaders came together with a common goal of introducing a new approach to treating addiction differently—Kiva Recovery. To deliver on this dream, Health Brand Group created a transformative brand platform—Grounded Being—that became the driving force behind the development of Kiva Recovery’s breakthrough treatment approach.

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Hanger

Hanger Orthopedic Group, the leading provider of orthotic and prosthetic (O&P) services, had acquired an enterprising collection of assets but lacked an overarching strategy and brand to unite its nine subsidiaries, nearly 700 patient care centers and 4,000+ employees. Health Brand Group was engaged to help Hanger Orthopedic Group transform the O&P category while remaining anchored to its 150-year heritage.

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Healogics

The private equity firm Metalmark initiated a merger of two wound care management companies—National Healing and Diversified Clinical Services—creating the largest wound care management company in the country. Health Brand Group was engaged to develop a name for the new company and work with leadership to craft a vision and brand strategy to differentiate the company from self-operated and small, independent wound care companies in the market.

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At every step in the process of helping develop brand identity for a healthcare services company that sincerely needed to forge a path forward, HBG engaged with our executives, our customers, my team, and me in the most intelligent, intuitive, and humanistic ways.

- Michael R. Klozotsky / Former Senior Director, Marketing / Accretive Health
If you choose to work with HBG, you will be working with the best.

- Carol A. Beam / Former Senior Director of Strategy & Business Development / St. Vincent Healthcare
And for a university whose primary differentiator is its focus on teamwork, imagine how refreshing it was to have business partners who didn’t just believe in our philosophy, but actually lived it.

- Kathleen Peterson / Former Director of Communications / Rosalind Franklin University of Medicine & Science
HBG puts significant thought into the big questions and as a result helped us craft a much more poignant, resonant approach than we could have expected.

- Liz Gallucci Bird / Former Vice President, Sales & Marketing / HealthTronics
The people at HBG do just that: they roll up their sleeves and dive into things from the Due Diligence phase and are with you all the way to execution.

- April Yan / Former Sr. Marketing & Business Development Associate / Teikoku Pharma, USA