We believe in holistic, Vision-Driven BrandingSM. From development to activation, from concept to execution, HBG delivers strategic, thoughtful brands that mean something. Learn More
Today a brand cannot exist without an interactive presence. That’s why we’ve developed specialized expertise that includes effective interactive strategies, meaningful design prowess and relevant technology practices. Learn More
For clients who require specific focus and support, we provide a full suite of advisory services that allow us to bring our expertise to key areas of their business. Learn More
Hanger Orthopedic Group, the leading provider of orthotic and prosthetic (O&P) services, had acquired an enterprising collection of assets but lacked an overarching strategy and brand to unite its nine subsidiaries, nearly 700 patient care centers and 4,000+ employees. Health Brand Group was engaged to help Hanger Orthopedic Group transform the O&P category while remaining anchored to its 150-year heritage.
The private equity firm Metalmark initiated a merger of two wound care management companies—National Healing and Diversified Clinical Services—creating the largest wound care management company in the country. Health Brand Group was engaged to develop a name for the new company and work with leadership to craft a vision and brand strategy to differentiate the company from self-operated and small, independent wound care companies in the market.
They also worked with us to remove any discomfort we felt by adopting a new position, pushing us out of our traditional mold and old-model approach to how we do business.
The people at HBG do just that: they roll up their sleeves and dive into things from the Due Diligence phase and are with you all the way to execution.
There was never any we/they with HBG – they earned the right to be a part of our team, delicately balancing the trusted role of outside advisor with the passion as if our business was theirs.
HBG puts significant thought into the big questions and as a result helped us craft a much more poignant, resonant approach than we could have expected.
The creative personality of the brand strategy HBG developed was a significant leap forward for us; the language and design elevated our face to the world.
We Speak Health
We’ve spent almost three decades influencing how brands in the health space
are perceived and received around the world.