A popular trend in design right now is creating a rare logo design using custom lettering. Custom logo design allows the designer to sketch his or her own ligatures, tails, serifs and loops to create something new and unique. This post showcases 10 beautifully inspiring examples of custom lettering logos, some featuring the designer’s initial sketches to showcase how the drawings come to life as vector art. As this technique has become more popular, there has been a high demand of artists wanting to learn how to perfect this craft. Online and in-person classes are available. Skillshare has a beginner’s class that I have been thinking of attending. Hopefully one day I can do a follow up post with my experience in creating a Dawn Mellender original, but for now, enjoy viewing my top 10 favorite examples of custom hand lettering logo design.