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M&M’s Gives Back

Posted by Chris Richards on August 1, 2017 in Brand | No Comments
The iconic Mars product line of M&M’s candy has a highly recognizable brand associated with it. Everyone knows the candy shape, the specific candy colors and even the brand mascots. All of these recognizable and trustworthy aspects have created a consistent loyal consumer base. Because of this status, M&M’s has become one of the biggest [...]

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Weber’s Timeless Flair

Posted by Adam Hirshorn on July 13, 2017 in Brand | No Comments
Every year on July 4th, I listen to the years-long gas or charcoal debate. To set the record straight— I am not a charcoal purist; my entire life I have used a Weber gas burning grill. The convenience of heating to 400 degrees in less than 10 minutes far outweighs any flavor benefits that charcoal [...]

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Why Paper Doesn’t Cut It

Posted by Adam Hirshorn on June 23, 2017 in Health, Health Industry | No Comments
In the news, we continue to hear about the rising cost of healthcare. Providers are becoming more reliant on consumer payments and payers are dealing directly with consumers. There has been a significant enrollment increase of high deductible health plans (HDHPs) over the last decade. However, there is another increase that goes hand in hand [...]

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The Tortoise Wins Too

Posted by Rebecca Seiler on April 20, 2017 in Health | 1 Comment
Anyone who knows me knows that I run for no one. Unless I’m running late and my train is about to leave the platform, you will almost always find me maxing out at about 4 miles per hour. Some may dismiss this as laziness, but there’s a method to my madness. I take my inspiration [...]

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Digital Publishing Pros & Cons

Posted by Sylvie Burstein on April 13, 2017 in Brand, Group | No Comments
As with any brand, it is always a challenge to publish content online without losing the beauty or integrity of the piece. Sometimes we try too hard to make content work online and it loses it luster or it appears too flat. Other times, we print things we think wont work online and they end [...]

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It’s a Lifestyle, Not a Diet.

Posted by Margo Zuffante on April 7, 2017 in Health | 1 Comment
Trying to eat healthier and become more active is a constant struggle for many people. I had personally struggled with both of these things for most of my life. About a year ago, I had become increasingly unhappy with how the food I was eating affected me coupled with a lack of energy and motivation [...]

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The Importance of Vacation

Posted by Margarita Golenson on March 31, 2017 in Health | No Comments
The mind and body are muscles and every day at work they are pushed to the limit. Yet, as any elite athlete would attest, a muscle that is constantly worked without change does not get balance and begins to depreciate in its effectiveness and potential output. The endless grind of the daily routine after a [...]

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Welcome Home – A Disney Experience

Posted by Chrissy Steger on March 17, 2017 in Brand | No Comments
There are a lot of elements that can define a brand - its message, its look, its customer experience or a combination of many things. Disney is a brand that can be defined by many wonderful aspects, but one thing they excel at is their customer experience. From the moment you book your travel to [...]

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Healthy Ways To Stay Alert At Work

Posted by Kate Darmody on March 10, 2017 in Health | No Comments
I’m sure everyone can relate to that afternoon struggle that hits post lunch. You’re sitting in an afternoon meeting and you feel yourself starting to nod off. Or your fidgety and distractible, noticing your procrastination is at an all time high. It’s in these critical moments that we realize our mid-afternoon slump has set in [...]

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Relaxation Through Crafting

Posted by Emma Ensley on March 1, 2017 in Health | No Comments
I started embroidering right around the turn of the New Year. It was cold, the winter blues were seeping in and I had several amazon gift cards leftover from Christmas. I was looking for something to carry me through the post-Christmas Chicago winter, so I ordered purple hair dye (which didn’t work) and embroidery thread [...]

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