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The Reality of Donation Dollars: Viral Infographic Draws Attention to Fundraising Discrepancies

Posted by Jenna Zitaner on September 16, 2014 in Health | No Comments
This summer, charitable giving got a lot of attention with the ALS Ice Bucket Challenge, spurring millions of dollars in donations to the ALS Association, as well as discussion of the drawbacks to such viral campaigns, and more broadly, the considerations of which causes even get fundraising attention. One Vox News infographic, “Where We Donate [...]

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Three New Technologies That Seek to Improve Your Health, and Might Even Save Your Life

Posted by Margo Zuffante on September 12, 2014 in Health | No Comments
It seems that every day a new technology is released that will somehow improve our health. At Health Brand Group, we are always researching these new innovations to see how they might be applicable to our clients and the work that we do. I recently came across three new technologies that I think are worth [...]

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CVS Health’s New Mission – Pharmacy Chain Discontinues Sale of Tobacco Products

Posted by Candace Stine on September 10, 2014 in Brand, Health | No Comments
CVS Caremark Corp. launched their rebranding efforts in early September with a new name, CVS Health. At the same time, they discontinued the sale of tobacco at all 7,700 retail stores in an effort to align with their mission to help people on their path to a better health. The new CVS Health brand is [...]

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A Tale of Belonging: Airbnb’s Brand Refresh

Posted by Jenna Zitaner on September 8, 2014 in Brand | No Comments
When Airbnb announced a complete brand refresh this summer, they got a lot of flack for their new logo, the Bélo. Airbnb deemed it “the universal symbol of belonging,” but the Internet likened the new mark to a whole range of body parts. Ridicule aside, the brand story Airbnb has told in their refresh is [...]

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AIGA Chicago Small Talks with Someoddpilot

Posted by Dawn Mellender on September 5, 2014 in Group | No Comments
On August 28th my fellow colleague Chris Underdown and I attended an AIGA Small Talks event at Someoddpilot. AIGA Small Talks are intimately designed to gather creatives in the community to listen and hear about best practices, view work and experience environments of other companies first-hand. This was the first AIGA event that I have [...]

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Living Healthy: 5 Tips for Staying in Shape and Actually Enjoying It

Posted by Sylvie Burstein on September 3, 2014 in Health | No Comments
Fall is fast approaching and its time to figure out a plan for staying in shape through the cold Chicago months. For those who struggle with finding the motivation to workout or get to the gym, this post is for you. Just a few months ago, I was one of those people too. We all [...]

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Past Project: A Visionary Strategy for Kiva Recovery

Posted by Jenna Zitaner on August 28, 2014 in Past Projects | No Comments
As an HBG intern, I was tasked with writing a series of case studies and snapshots on past client work. The project required me to dig back through a whole treasure trove of old proposals, designs and notes, and was a great way to learn about how a brand strategy is born and how that [...]

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Go Cubs Go: HBG’s 2014 Summer Outing

Posted by Chris Underdown on August 26, 2014 in Group | No Comments
It All Started With Pizza For HBG’s 2014 summer outing our fearless leader Jeffrey Nemetz had the wonderful idea of taking us all to a Chicago Cubs game. The outing took place on Wednesday, August 20, 2014 and it was a huge success. It was a night filled with great company, great beer, great food [...]

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“The Treachery of Images”: How Magritte Resonates in Modern Health Challenges

Posted by Jenna Zitaner on August 22, 2014 in Health | No Comments
This summer in Chicago, the city has been plastered with an unusual command: “unthink.” The ads, promoting the current Magritte exhibit at The Art Institute of Chicago, are both as iconic and intriguing as Magritte’s work. It’s fitting, especially considering that René Magritte was not only a major force in the surrealist movement, but an [...]

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Under Armour’s Rebranding Spotlights an Unlikely Ballerina

Posted by Candace Stine on August 20, 2014 in Brand | No Comments
When most people think of Under Armour, visions may include: sweaty athletes lifting weights, football players jumping in and out of tires and bulky competitors training for hours on end. And presumably, the images that come to mind are all of male athletes. On the other hand, when one thinks of a ballet dancer, images [...]

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