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Adobe Wows with New Features at the Adobe Create Now Event

Posted by Chris Underdown on August 18, 2014 in Group | No Comments
Time to get excited. It seems like it’s been such a long time since the last major update from Adobe to their creative suite. So when my co-worker Dawn Mellender and I received an email asking us to come to a live demo of Adobe Creative Cloud 2014 (CC 2014), we jumped at the chance. [...]

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Shoe Shopping for the Sake of Injury Prevention

Posted by Candace Stine on August 14, 2014 in Health | No Comments
I’m not sure why I decided to sign up to run 13.1 miles “for fun” at 7 am in September, but I have and it will be my first half marathon. At four weeks into my 12-week training program, I began having pain in my knees and shins while running so I started researching new [...]

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Creative Mornings with Scott Wilson at MINIMAL

Posted by Dawn Mellender on August 11, 2014 in Group | No Comments
On June 13th, my fellow colleague Chris Underdown and I attended a Creative Mornings event, where we went to see Scott Wilson speak, Founder and Chief Creative Officer of MINIMAL. MINIMAL is a Chicago-based studio creating iconic, disruptive, brand-building products and experiences that connect emotionally with users. They are a top collective of multi-disciplinary talent [...]

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The Art of an Infographic

Posted by Sylvie Burstein on August 8, 2014 in Brand, Design | No Comments
These days everything we see in multimedia is an infographic or data visualization of some sort, from financial annual reports for huge companies like BP to interesting bits of information such as the most popular toys in the last 50 years. Everywhere we go online, we’re presented with data visually. As a graduate student studying [...]

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Creative Mornings with Victor Saad

Posted by Dawn Mellender on August 6, 2014 in Group | No Comments
On May 13th my fellow colleague Chris Underdown and I attended a Creative Mornings event where we went to see Victor Saad speak. It was a truly inspiring experience. In 2012, Victor left a job he loved to create his own version of a Masters Program – 12 experiences in 12 months - that revolved [...]

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Past Project: An Innovative Advertising Campaign for the University of Chicago Medical Center

Posted by Margo Zuffante on January 27, 2014 in Past Projects | No Comments
Advertising, media strategy and media implementation are a large area of focus of the work I do for our clients at HBG. I have been a part of both consumer driven and B2B focused campaigns, and have enjoyed seeing the effects that a strategically driven advertising campaign can have. For this reason, I wanted to [...]

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What’s In The Box? Tomato Mountain, a CSA Brand I Can Belong To

Posted by Chris Underdown on January 17, 2014 in Brand, Group | No Comments
Customer Experience is King There are only a handful of companies that I am truly loyal to. Recently, I started to ask myself, what makes you loyal to certain companies and not others? The answer is simple…Experience. Anytime I have had a customer experience that goes above and beyond the norm, I remain very loyal [...]

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3 Consumer Branding Trends Healthcare Providers Should Activate in 2014

Posted by Health Brand Group on January 14, 2014 in Brand, Health | No Comments
As Obamacare opens the door for greater consumer empowerment in healthcare, providers of all shapes and sizes must take notice and evolve to proactively grow awareness and truly engage the next wave of healthcare consumers. To date, providers (and the healthcare industry in general) have been slow to adopt the brand and marketing strategies already [...]

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Health Brand Group Gives Back: Cards for Hospitalized Kids

Posted by Dawn Mellender on January 3, 2014 in Group | No Comments
'tis the Season During the holiday season, we always try to find a way to give back to the community in some way. Although “creative” may not be in every employee's title at HBG, we all love being creative whenever possible. I find it refreshing to step away from the computer for a few hours [...]

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