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Past Project: Harbin Clinic

Posted by Chris Underdown on December 4, 2013 in Past Projects | No Comments
A Unique Perspective Being a graphic designer, I am a very visual person. I am constantly aware of the advertising, packaging, branding and other design all around me. Before I joined HBG, I interacted with a few healthcare-focused publications. I distinctly remember an advertisement for Harbin Clinic, which caught my eye years ago and still [...]

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Step Inside Our Brand — Environmental Branding Brings The HBG Office To Life

Posted by Dawn Mellender on November 1, 2013 in Brand, Group | No Comments
Creating a Branded Experience At HBG, our work is driven by a philosophy called Vision-Driven Branding. We believe that your brand is your business, and when your brand is driven by your aspirational vision, it has the power to influence every business decision, from the top down and inside out. Environmental branding is one example [...]

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Virgin America’s Strategic, Yet Entertaining Safety Video

Posted by Health Brand Group on October 30, 2013 in Brand | No Comments
Last December, I commented on whether Delta's pre-flight safety videos were "on strategy" with its brand. While the videos attempted to get travelers to pay attention using humor, I remain unconvinced that they were clearly aligned with Delta's personality and brand strategy. Unlike Delta, some airlines (Southwest and Virgin America included) have done a better [...]

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Chicago Ideas Week Recap – Storytellers: The Written Word

Posted by Margo Zuffante on October 28, 2013 in Group | No Comments
The Written Word Similar to Social Media Week, it is a tradition at HBG for employees to attend events they are interested in during Chicago Ideas Week. Unfortunately, this year’s event fell during an extremely busy time, and I was only able to make it to one event. The session I did attend, Storytellers: The [...]

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Refreshing the HBG Brand to Mean Something More

Posted by Health Brand Group on October 24, 2013 in Group | No Comments
Being a brand consultancy, one of the most daunting projects to tackle is the evolution of your own brand. Every day, we work with companies to crystallize their vision, build new brands and give birth to meaningful marketplace experiences. As brand stewards, we know it's imperative that you constantly evaluate the relevancy and meaning of [...]

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Social Media Week 2013 Recap

Posted by Sylvie Burstein on October 3, 2013 in Group | No Comments
One of the many benefits of working for a company that values growth, education and continued learning is the ability to attend events like Social Media Week. Last year, multiple HBG employees spent the week at lectures, labs and seminars learning about everything from the benefits of a social CEO to concepts like Big Data. [...]

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HBG Office Playlist: Monday Morning Edition

Posted by Health Brand Group on September 16, 2013 in Group | No Comments
We're always playing tunes around the Health Brand Group office. And we usually take turns with "playlist duty." Today, we wanted to share a few of the tracks we use to get into the work zone on Monday mornings. Here are 10 of our current favorites--a fabulous way to begin your work week. Disclaimer: We [...]

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Past Project: Legacy Health

Posted by Health Brand Group on September 13, 2013 in Past Projects | No Comments
Brand is quickly becoming one of the most powerful ways for providers to distinguish their value in this consumer-driven healthcare ecosystem. Legacy Health is one such provider that discovered the power of a vision-driven brand for uniting the cultures of multiple hospitals and medical centers under one system-wide brand. In Conveying "Systemness" in a Brand: [...]

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Brand Partnerships Add Strength to Company Value AND Values

Posted by Health Brand Group on August 15, 2013 in Brand | No Comments
A trend I've been watching emerge is that of true brand partnerships. I know, brand licensing and partnerships have been around for a long time. You've probably enjoyed ice cream made with Reese's peanut butter cups or Girl Scouts Samoas cookies inside. And your Cole Haan shoes might have Nike Air soles. Traditionally, this type [...]

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Waiting for Health to Happen

Posted by Health Brand Group on August 5, 2013 in Health | No Comments
Fast Company recently took us on a journey into the future to explore how a visit to the doctor will morph as we continue to outrun the coughs and sniffles that chase us throughout the years. Before jumping forward, Dr. Nick van Terheyden frames the discussion against the Kaiser Foundation’s utopian view of the "hospital [...]

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