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Past Project: Rosalind Franklin University of Medicine and Science

Posted by Health Brand Group on July 30, 2013 in Past Projects | No Comments
Last Thursday, Google Doodle honored Rosalind Franklin's birthday. A legendary female scientist known for her work on DNA, Rosalind Franklin's story is a personal one for Health Brand Group. In 2004, we embarked on one of our very favorite strategy projects: rebranding and renaming Finch University/The Chicago Medical School as the Rosalind Franklin University of [...]

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It’s About More Than Messaging: Brand as the Framework for Company Culture

Posted by Health Brand Group on May 24, 2013 in Brand | No Comments
A brand is the constant promise a business must deliver upon consistently, no matter the circumstance. Where do a brand's efforts to deliver on its promise begin? It all starts from the inside out, as a part of your company culture. Proving Vision A company's culture is strongest when it is built around its brand [...]

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UnityHealth – Illinois Hospitals Rebrand Under One Name

Posted by Health Brand Group on May 22, 2013 in Brand, Health | No Comments
Tennessee-based Vanguard Health Systems has four hospitals in Illinois: Weiss Memorial Hospital, MacNeal Hospital, Westlake Hospital and West Suburban Hospital. An article in Crain's reported that Vanguard has adopted a new strategy to "start anew building a local identity that will 'resonate in the region' and help differentiate the system from other area networks," which [...]

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Digital Signage Helps Consumers Make Healthy Decisions

Posted by Health Brand Group on March 21, 2013 in Brand, Health | No Comments
In January, I wrote about how digital signage is used to enhance the customer experience. Since that blog post, there has been a lot of buzz surrounding the use of digital signs and devices to enhance experiences of all kinds. Kate Spade has reinvented its shopping experience in Japan, replacing all in-store signage with iPad [...]

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Vegging in the City: Vegetarian Dining Experiences in Chicago

Posted by Health Brand Group on January 29, 2013 in Group | No Comments
Since I was a teenager, I have had a strong interest for vegetarian and healthy eating. Since I developed this interest, the access to enticing options and the general acceptance of eating healthier has had quite an effect on my day-to-day life. Eating Veggie – A Niche Culture Upon moving to a city for college, [...]

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The Juice Cleanse

Posted by Dawn Mellender on January 22, 2013 in Group | No Comments
New Year, New You It never fails. After the holidays are over and the New Year approaches, I tend to reflect on the previous year and all the things that I would have liked to change or experience. There were many great memories of 2012, but unfortunately, the majority of my year was consumed by [...]

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Achieving and Maintaining True Work-Life Balance

Posted by Health Brand Group on January 17, 2013 in Group | No Comments
Anyone who has a job knows just how hard it can be to find a proper balance between his or her personal and professional lives. The “American Dream” standard of living: working from 9-5 Monday through Friday, coming home and eating a quiet home cooked meal is very much a thing of the past. Dinner, [...]

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Branded Digital Signage Enhances the Customer Experience

Posted by Health Brand Group on January 15, 2013 in Brand | No Comments
Trend: Digital Signs & Menus Like every industry these days, retail is experiencing some major transformation. The use of digital signage for display, information and menus is proliferating the customer experience, creating rich brand touch points. Useful and Beautiful As humans, we are all inherently attracted to screen experiences. Taxicabs and grocery stores play relevant [...]

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2012 Holiday Shopping Trends: Online Shopping Leads; Multichannel Shopping & Showrooming Increase

Posted by Margo Zuffante on January 10, 2013 in Brand | No Comments
Holiday Shopping: Harder Each Year? Even though the holidays are behind us, I have been thinking about some of the frustration I experienced shopping this season, and also about a few items I still need to return. Maybe I am one of the few people left who prefers to do my holiday shopping in-store rather [...]

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BarreBeeFit Builds a Powerful Brand

Posted by Sylvie Burstein on January 7, 2013 in Brand | No Comments
As the New Year begins, many make resolutions to begin working out more often, looking to get healthy and lose some of that extra weight they put on over the break. Some find it hard to do the same old class so those looking to try something new, keep reading! As an avid fitness nut, [...]

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