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The Right Strategic Move? Delta Airlines Pre-Flight Safety Video

Posted by Jeffrey Nemetz on December 24, 2012 in Brand | No Comments
Have you seen the new pre-flight safety videos from Delta Airlines? Yes, they’re interesting. But do they appeal to all travelers? Maybe not. But, then again, “travelers” is an amorphous target audience, right? I realize that Delta is trying to overcome the fact that airline passengers tend to tune out safety presentations. If you’ve heard it [...]

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A New Breed of Insurers and Providers

Posted by Jeffrey Nemetz on December 20, 2012 in Health | No Comments
With new legislation requiring an estimated 30 million Americans to buy healthcare insurance in 2014 and the majority of insurance purchases starting on the web, insurance providers must move fast to build their brand online. What will providers do to ready themselves for this new world? Insurance providers will be moving fast to build their [...]

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Signs, Icons, & Visual Cues Make or Break Your Customer Experience

Posted by Jeffrey Nemetz on December 19, 2012 in Brand | No Comments
In the past month, I’ve traveled more than I care to think about or remember. In doing so, I realized something very important that often gets overlooked. Signs. Visual Cues. Icons & Graphics. They’re critical and we constantly take them for granted. Way finding signs throughout an airport can make your journey easy or extremely [...]

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Mobile Health Apps: Wellness on the Run

Posted by Health Brand Group on December 17, 2012 in Health | No Comments
One morning last week, as I made my way through the headlines and my favorite blogs, I happened to come across The Atlantic’s coverage of this month’s mHealth summit in Washington, D.C. The mHealth summit is a conference focusing on the mobile health tech industry.This is clearly a booming industry and the statistics the article were exciting to review. [...]

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A Brief History of the Commercialization of DNA

Posted by Margo Zuffante on December 3, 2012 in Health | No Comments
Trend Spotting Here at HBG, we are always looking at what’s next in terms of trends in the healthcare field. A recent topic that came up was the advancements that have been made in DNA research and what this research means for healthcare. I wanted to understand more about how these developments came about to [...]

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Keeping the Workplace a Healthy Space, Even During the Holidays

Posted by Health Brand Group on November 27, 2012 in Group | No Comments
With Thanksgiving now under our belt (but hopefully not on our waistline), the holiday season is definitely in full swing. It might be considered the most wonderful time of the year, but the office is not the most exciting place to spend it. Recently, I've noticed a trend in corporate culture where companies encourage healthy [...]

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Combating Holiday Stress

Posted by Health Brand Group on November 22, 2012 in Group | No Comments
“More than 80% of us find the holiday season to be ‘somewhat’ or ‘very’ stressful.” Seven years ago, I was sitting at brunch with friends, right before Christmas vacation, and I proclaimed how excited I was to go home and spend two weeks with my entire extended family (about 25 people). Everyone looked at me, [...]

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Marketing Industry Trend: The Rise of Infographics

Posted by Dawn Mellender on November 19, 2012 in Brand | No Comments
An Abundance of Infographics Everyday I visit a handful of my favorite websites to find out the latest news on branding, design and strategy. It seems like most articles I encounter include some type of infographic. Whether static or interactive, there seems to be an infographic out there for pretty much anything of interest. For [...]

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The Connected Company – Shifting from Industrialization to Connection

Posted by Health Brand Group on November 12, 2012 in Brand | No Comments
It’s not often that you stumble upon a business book that’s both valuable and enjoyable to read. The Connected Company by Dave Gray happens to be both. Sprinkled with hand drawn illustrations and written in a scan-able style, The Connected Company focuses on how company structure and culture require constant adaptation to remain viable in today’s service-based economy. The [...]

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How Does Daylight Savings Time Affect Our Mental Health?

Posted by Sylvie Burstein on November 8, 2012 in Group | No Comments
What Difference Does An Hour Make? Every year, at the beginning of fall we set our clocks back one hour and in the spring, we set them forward one hour. Why is this time change such a big deal? Some love the extra hour of light we get at night during the summer and hate [...]

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