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Inspiration from CIW 2012 – What Does This Tech Change Mean For Our Future?

Posted by Sylvie Burstein on October 31, 2012 in Group | No Comments
The week of October 8th, several of the HBG team members attended Chicago Ideas Week, where a slew of ideas and innovations were shared, allowing people to connect, communicate, and collaborate. I personally looked forward to this week because of all of the technical and digital talks and labs offered. Going into it, I knew it [...]

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Is Halloween a Holiday or a Brand?

Posted by Health Brand Group on October 31, 2012 in Brand | No Comments
Leading up to the spooky Halloween holiday, we’ve had several discussions in our office about Halloween. Some of our staff members love the holiday and spend weeks coming up with the most creative costume ideas or deciding which Halloween parties to attend. Meanwhile others loathe having to find a costume or dread the unhealthy candy [...]

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Farmhouse: Reinventing the Wallet at Chicago Ideas Week

Posted by Health Brand Group on October 30, 2012 in Group | No Comments
Brand Strategists Melissa Butler & Breean Miller ideate The Joey @ Farmhouse Farmhouse: Reimagine, Redesign and Remarket an Everyday Object Earlier this month, the HBG team embarked on a journey to experience Chicago Ideas Week with the goal of learning, discovering and focusing our collective Intellectual Curiosity. At Farmhouse (the innovation and new venture center of Leo Burnett), [...]

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Pursuing Intellectual Curiosity: Chicago Ideas Week 2012

Posted by Health Brand Group on October 29, 2012 in Group | No Comments
Intellectual Curiosity is a term used to describe your desire to invest time and energy into learning more about something. I believe that this concept is one of the keys to success leveraged by many leaders, creatives and entrepreneurs. When you are willing to invest time and energy into something, learning and gathering new experiences [...]

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Social Entrepreneurship: How One Idea Can Change the World

Posted by Health Brand Group on October 24, 2012 in Group | No Comments
Two weeks ago the HBG team attended Chicago Ideas Week – the whole group was exposed to groundbreaking and inspiring thinkers of all backgrounds, ranging from technologists to musicians to economists. The first session of the week, “Social Entrepreneurship: My Venture Can Change the World. Can Yours?” featured a truly moving group of speakers which had dedicated [...]

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My Experience with Meditation: Stress Reduction for Wellness

Posted by Health Brand Group on October 22, 2012 in Group | No Comments
Through the years, meditation has been more and more recognized for improving anxiety, depression, and other mental and physical ailments, including stress. These issues have a negative effect on people mentally and physically. Everyone experiences stress at various points throughout life, and while often the initial thought is to ignore it or leave the situation [...]

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The IBM CEO Study – A Lesson in Modern Storytelling & Cross-Platform Publishing

Posted by Health Brand Group on October 18, 2012 in Brand | No Comments
A few weeks ago, I attended a panel discussion during Social Media Week: The New Leadership Imperative, A Social CEO. It was a fantastic, dynamic event and the panelists were amazingly insightful. But that event is not the focus of today’s post. Modern Storytelling – Publishing Across Platforms The focus of today’s post is modern publishing. [...]

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Ikea: The Digital Experience

Posted by Sylvie Burstein on October 15, 2012 in Brand | No Comments
Ikea has always been a comforting and affordable place to purchase furniture and various decorative pieces for any living space (home or office). Although a fairly newer store (brought to the United States in the 1980s), Ikea has dominated the market as THE store for all your furnishing needs. Most love the variety of their [...]

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Marketing Trend: Behind the Scenes – Levi’s Inspiration Video

Posted by Health Brand Group on October 10, 2012 in Brand | No Comments
In our networked, connected society, consumers are demanding more transparency than ever. It’s not a “nice to have.” It’s a “must have” for companies of all sizes. In response, companies have to stop developing “messaging,” and start telling authentic stories. Digital media allows brands to create an ecosystem of touch points where consumers can explore, [...]

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Starbucks Evenings – A Brand New Customer Experience Concept

Posted by Health Brand Group on October 4, 2012 in Brand | No Comments
As a card carrying Gold Rewards member at Starbucks, I get insights on upcoming events and product launches the company is rolling out. One such email included an invitation to the launch party of Starbucks’ new concept – Evenings – that offers customers beer, wine and small plates at select stores. A few weeks ago, I wrote [...]

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