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Making the most of Child Health Day – October 1, 2012

Posted by Health Brand Group on October 1, 2012 in Health | No Comments
Health Begins Early Although President Calvin Coolidge first proclaimed Child Health Day back in 1928, it is a day that many of us are perhaps not familiar with. It is not a day I remember being mentioned in school, a time when it would seem to be most relevant. Among the many other days we celebrate in [...]

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Starbucks Realigns Their Corporate Vision, For The Better

Posted by Health Brand Group on September 18, 2012 in Brand | No Comments
Creating a Third Place During college, I worked as a Shift Supervisor and Coffee Master at Starbucks.  For the years I toiled behind the Verismo espresso bar, Starbucks had a very clear mission statement: “Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.” [...]

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Food As Your Medicine Cabinet – Are Home Remedies Making A Comeback?

Posted by Health Brand Group on September 12, 2012 in Health | No Comments
These days if people don’t feel well they just go to the doctor, get a prescription filled and then they feel better. And if they don’t, they try a different medicine. Some people have reactions to those prescriptions, so they are put on a second medication to counteract the side effects of the first medication. Then, a third is [...]

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Population Health Management: What A Concept

Posted by Health Brand Group on July 11, 2012 in Health | No Comments
Now that more people will have healthcare coverage (thanks to the Affordable Care Act), industry leaders are encouraging more accountability in healthcare and patient-centered care. One rising trend looking to assist with these goals is Population Health Management, (PHM). While PHM is similar to disease management, preventative services and health promotion, it is different in two regards: The [...]

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Redefining The Lines Of Communication Between Physicians & Patients

Posted by Health Brand Group on May 18, 2012 in Health | No Comments
Let’s review the stats: Facebook has 901 million monthly users1 Twitter claims 340,000,000 tweets are sent everyday2 The number of daily Pinterest users has gone up 145% since the start of 20123 Clearly, it was only a matter of time before physicians and their patients began experimenting with social media. However, finding a way to [...]

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The Role of Brand in Healthcare Reform

Posted by Health Brand Group on April 19, 2012 in Brand, Health | No Comments
Healthcare as we know it is changing. Patients are becoming empowered health consumers, taking more control of their health decisions. Insurers are experiencing increased pressure to lower costs. Providers, whether a system, physician-owned practice, or integrated delivery network, are consolidating, and facing significant shifts in terms of reimbursement, and new challenges in patient care to [...]

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New Year Reading: Part Two

Posted by Health Brand Group on March 13, 2012 in Group | No Comments
To keep you thinking about how to reinvent and revitalize your brand, and yourself, in 2012, here are a few more great reads.   Willpower:  Rediscovering the Greatest Human Strength  In Willpower, the pioneering researcher Roy F. Baumeister collaborates with renowned New York Times science writer John Tierney to transform our understanding of the most coveted human virtue: [...]

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Branding Inside Out For Success

Posted by Health Brand Group on February 17, 2012 in Brand | No Comments
I recently came across a posting in the Harvard Business Review titled, “Why Appreciation Matters So Much.” Its point was about the positive impact that recognition and the feeling of value by employees can have on productivity and performance. This idea struck me as something so simple, yet something so few companies understand. In fact, the article [...]

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Pharmaceutical Companies: Are They Antisocial?

Posted by Health Brand Group on January 27, 2012 in Health | No Comments
In an increasingly digital age, most companies are inviting public comments on social media sites, and using this as a way to gauge engagement with the brand. But pharmaceutical companies are not. In August 2011, when Facebook stopped giving the option to turn off public comments, many pharmaceutical companies shut down their Facebook pages. These [...]

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