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Walgreens Creates a Breakthrough in Retail Health

Posted by Health Brand Group on January 13, 2012 in Health | No Comments
We’ve been talking about emerging retail health for the last two years, spotlighting brands you know, and brands you don’t, that are making a significant difference in health and well being. Kudos to Walgreens for the birth of its next-generation retail face. With this new model, Walgreens moves from a traditional pharmacy delivering thousands of medications everyday, [...]

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Holiday/New Year Reading

Posted by Health Brand Group on December 15, 2011 in Group | No Comments
In case you missed these, here a few great reads as you revitalize and reinvent your brands, and yourself, for the New Year. The China Study  Have you ever questioned the practices of current dietary programs, like the Atkins diet, that are popular in the West? If so, The China Study is a must read. Examining more [...]

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Healthcare In The Home

Posted by Health Brand Group on November 10, 2011 in Health | No Comments
Home healthcare, which includes visits and stays from nurses, physical therapists, speech therapists and home health aides, is increasingly in demand. The aging population and shifting demographics are two main driving factors. The United States is experiencing a multi-decade shift away from several generations of a family living in the same unit and towards individuals [...]

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Post-Halloween Initiative: Treats for Troops

Posted by Health Brand Group on November 2, 2011 in Group | No Comments
It’s estimated that a record $2.3 billion was spent on Halloween candy this year according to the National Confectioner's Association. That’s a lot of candy. While the amount of candy kids collect on Halloween is a dream come true to them, in many ways, it’s a parent’s, and dentists’, worst nightmare. Well, fear no more. Why [...]

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What’s In A Good Provider Advertising Campaign Anyway?

Posted by Health Brand Group on October 28, 2011 in Brand | No Comments
How about one that is still going strong three years after its launch, one that truly differentiates itself from others in an overly crowded marketplace? Well, the Cleveland Clinic has done this with its ‘unadorned facts’ ad campaign. The campaign breaks away from traditional healthcare advertising, bringing instead a unique and distinctive approach to communicating with the [...]

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The Hype On Hypertension

Posted by Health Brand Group on October 19, 2011 in Health | No Comments
Perhaps you’ve noticed a lot of hype lately on hypertension. Well, it’s not just hype, it is a growing health concern. The trend used to be that it was a condition that typically affected those men over 40 and women after menopause, however, this has changed as more and more younger people are being diagnosed [...]

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Green Means Go

Posted by Health Brand Group on October 13, 2011 in Brand | No Comments
A recent study shows that consumers want one universal green score to help them make sustainable product buying decisions. Ryan Partnership Chicago and Mambo Sprouts Marketing conducted the research study founding shoppers would increase sustainable product spending if only they could determine which products were truly green and which had been simply green-washed. The findings are published in a [...]

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Can You Put A Cost On Health?

Posted by Health Brand Group on October 5, 2011 in Health | No Comments
While it’s a commonly held belief that you can’t put a cost on good health, changes in health care might have you questioning this. $15,073. That’s the average total family premium for 2011 according to the benchmark Kaiser/HRET 2011 Employer Health Benefits Survey, with workers paying approximately $4,100 and employers about $10,900. What does this mean? [...]

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Big Names Available, Is It The Right Fit?

Posted by Health Brand Group on August 31, 2011 in Brand | No Comments
An article this week from the American Medical Assocaiton's (AMA) online news source discusses how two powerful clinical competitors have declared intentions to affiliate with outside physician practices: Mayo Clinic and Cleveland Clinic.  These two powerful healthcare brands what to infiltrate local systems to broaden their name and reach into as many markets as possible, and not be left in the dust.  Moreover, [...]

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Summer Reading List, Part 2!

Posted by Health Brand Group on August 24, 2011 in Group | No Comments
As the summer quickly comes to a close, let's try to fit in a few more beach days, sunshine and good books.  Also, who's to say this cannot be a back-to-school read!  But, before things start to speed up in their annual post Labor Day way, HBG wanted to share a few more great books [...]

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