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The Results Are In – Social Marketing Is Not A Passing Phase

Posted by Health Brand Group on August 18, 2011 in Brand | No Comments
Based on the last week’s post, some might wonder the real power of social and cause marketing.  Yes it is in good spirit, but how much of an impact is it really having and what are the true motives?  Is it just a PR ploy of corporations and organizations to promote their goodwill efforts while [...]

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Will Travel For Care

Posted by Jeffrey Nemetz on August 13, 2011 in Health | No Comments
As I was looking at options for some summer travel, I kept seeing the term Medical Tourism popping up.  Medical tourism, most simply defined as traveling internationally to receive healthcare, is dramatically on the rise. People are looking for better access, lower costs, and better overall affordability for healthcare.  According the MedRetreat, a business dedicated to [...]

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What’s On The List, Not What’s Been Cut Matters

Posted by Health Brand Group on July 29, 2011 in Brand, Health | No Comments
Recently researchers noticed a switch in the way U.S. consumers shop for food.  Shoppers are looking for what ingredients make up each food product.  In past times, research showed that consumers were most interested in low-fat, zero-calorie products.  While shoppers still like these type of products, quality, healthy ingredients tops the list as to what [...]

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Starbucks Experience, At The End Of The Day, It’s All Under One Roof.

Posted by Jeffrey Nemetz on July 15, 2011 in Brand | No Comments
Recently I visited my neighborhood Starbucks one morning before a day of business travel.  Nice music playing (CD available for purchase), I know the barista's name, people are pleasant, I get my coffee with a smile (and it's what I actually ordered).  Fast forward 5 hours.  I'm in O'Hare and decide I need a caffeine [...]

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Furry Friends’ Health Movement

Posted by Jeffrey Nemetz on July 6, 2011 in Health | No Comments
I went to a talk a few months ago, someone was speaking about efforts to streamline volunteer efforts for non-profits in Chicago.  They said, “They are the people that work with the animals and the people that work with the people.  Two separate groups.”  Laughter from the audience ensued.  People who love animals, and have [...]

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Summer Reading List!

Posted by Health Brand Group on June 28, 2011 in Group | No Comments
Here at HBG we strive for self-improvement in all senses.  We constantly want to know about the next best book, article, blog, thinktank, workout, etc.  Sometimes the best suggestions are within your own walls!  We'd like to think so at least. In honor of the 4th of July fast approaching, we're all in the mood [...]

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We Need An Ad Campaign So People Know Our Services Are Free. Excuse Me?

Posted by Health Brand Group on June 23, 2011 in Brand | No Comments
This week, the L.A. Times reported that the Obama administration lauched a new ad campaign (radio and TV) in English and Spanish, touting the benefits of utilizing Medicare.  This new campaign comes a year after Republicans fired at the adminitration for an ad featuring Andy Griffith where the actor touted ways in which the new [...]

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TRX. A Dream Health Company.

Posted by Health Brand Group on June 16, 2011 in Health | No Comments
Inc. Magazine is currently profiling “2011 Top Small Company Workplaces.”  One company that caught our eye, maybe brought a tear to our eye, in terms of the amazing things they provide their employees to be fitter, happier, more productive is TRX.  TRX produces whole body workout devices, videos, and training programs for athletes and non-athletes alike. [...]

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“Elements of Well Being.” A New Ad Campaign Redefines Hotel Giant.

Posted by Health Brand Group on June 9, 2011 in Brand | No Comments
A few weeks ago Westin Hotels & Resorts unveiled it’s “For a Better You” $30 million dollar ad campaign, describing how the Westin brand experience is designed to help leave their guests feeling better after staying at their hotels.  Westin worked with a New York based ad agency to develop this campaign, comprised of six executions running in a variety of formats. [...]

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Big Opportunity For A Smart Sunscreen

Posted by Health Brand Group on June 7, 2011 in Health | No Comments
Summer is officially here in Chicago, with temperatures reaching 100 degrees today.  Time to apply the sunscreen, drink plenty of water, and stay out of the heat.  The first part may be the most important to women, as skin cancer is the most common of all the cancers, and women appear to be at the greatest [...]

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