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Marketing The Health Do Not’s, More Difficult Than The Do’s?

Posted by Health Brand Group on May 31, 2011 in Health | No Comments
Today the World Health Organization (WHO) honors World No Tobacco Day.  WHO celebrates the successes of the WHO Framework Convention on Tobacco Control (WHO FCTC) in the fight against worldwide tobacco usage.  WHO also recognizes the public health achievements needed to accomplish to make FCTC the world’s most prominent tool against tobacco control. In 2011, tobacco will kill [...]

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Your Patients’ Experiences. Get Their Opinions, You Know They Have One.

Posted by Health Brand Group on May 26, 2011 in Health | No Comments
HBG recently came across a report explaining that “Patient experience no longer begins at the front door,” and we couldn’t agree more.  But it raised the question, where does patient experience begin?  And just who is providing the experience? It’s hard to improve an experience when the where’s, when’s and who’s are not clear. So where does a hospital find the answers?  The [...]

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Area To Build – Green Healthcare Operations

Posted by Health Brand Group on May 24, 2011 in Health | No Comments
Last month at the CleanMed conference, The U.S. Green Building Council (USGBC) introduced its latest green building rating system, LEED for Healthcare. In conjunction with the Green Guide for Health Care (GGHC), the rating system was passed by a USGBC member ballot in November 2010.   LEED for Healthcare was developed to meet the unique needs of a 24-hour operational healthcare facility, [...]

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Who & How Do We Use The Internet For Health?

Posted by Health Brand Group on May 17, 2011 in Health | No Comments
The Pew Internet & American Life Project released a report last Thursday, The Social Life of Health Information, 2011, revealing new insights as to how Americans use the Internet to access health information.  The report reveals how Americans currently use the Internet to share and access health information.  Pew states that theses are not yet mainstream activities, but there are pockets [...]

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Want To Make An Impact On Health In This Country? Talk To Women!

Posted by Health Brand Group on May 10, 2011 in Health | No Comments
Let’s face it. Women are the decision-makers in their households. Yes, men have come a long way in being partners, but the facts are the facts. While they perform the majority of grocery shopping and plan family vacations, women are make 80% of the household healthcare decisions. A woman’s personal healthcare experience is multi-faceted—pregnancy, birth, [...]

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Green Marketing Efforts – Good For The Planet & Your Brand

Posted by Health Brand Group on March 3, 2011 in Brand | No Comments
Gary Hirshberg’s, CE-Yo of Stoneyfield Farm, book came across my radar recently, Stirring It Up: How to Make Money and Change the World.  In his book, Hirshberg describes building a $300-million a year business through integrating both basic and advanced environmental practices.  He provides anecdotes of how other Fortune 500 companies have made their businesses [...]

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Health Literacy – Why It Matters

Posted by Jeffrey Nemetz on February 22, 2011 in Health | No Comments
As I look to constantly push my own brand to the next level, as well as drive our clients to where they need (and want) to go, I am struck by the concept of health literacy.  One of a business’ primary objectives is to clearly and consistently communicate who they are, what they do, and [...]

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The Doctor Will See You…NOW

Posted by Jeffrey Nemetz on February 8, 2011 in Health | No Comments
It was only a matter of time. In another example of the relentless march towards the “consumerization” of medicine, and a world where doors are not only open, but may not even exist to bar access to healthcare, I point to InQuickER. Southern California hospitals are ahead of the curve with this online appointment system [...]

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Introducing Vention Medical

Posted by Health Brand Group on February 2, 2011 in Past Projects | No Comments
What happens when three companies, fueled by private equity partner KRG Capital Partners, merge to create one of the leading contract medical device manufacturers? It means a new brand. And one that needed to be created in short order. But for our team, it was a challenge that we embraced with gusto. After all, you [...]

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Culture Club

Posted by Jeffrey Nemetz on November 9, 2010 in Group | No Comments
I spend a great deal of time talking with clients about the importance of CULTURE. Like “branding,” I feel that the word “culture” rarely means the same thing to different people. And even more rare does that meaning cover the real power and potential of a good culture. The biggest pitfall in understanding the true [...]

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