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Thoughts On The New Healthcare Consumer…Part I

Posted by Jeffrey Nemetz on August 9, 2010 in Health | No Comments
Let’s face it; we’ve reached a point of critical mass in healthcare today. It is at this tipping point that I realize the healthcare consumer of old has been replaced by a new consumer, who actively criticizes the current healthcare system we have in place. This consumer is aware of a complex system fraught with gaps [...]

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An “Earthy” Ode…

Posted by Jeffrey Nemetz on April 22, 2010 in Brand | No Comments
In honor of the 40th Anniversary of Earth Day, I felt it was only fitting to take a moment and recognize some of brands who are stepping up and, in my opinion, actively enhancing the health of our planet (and its inhabitants) in innovative and inspirational ways. The companies on this list demonstrate that when [...]

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Social Media – A Fad No More.

Posted by Jeffrey Nemetz on April 1, 2010 in Brand | No Comments
Recently I was fortunate enough to attend the Social Reputaion Management Conference at CUNY in New York City. The event brought together leading minds from across a myriad of industries to discuss the transition of social media from being a “nice to have” to a “can’t function or grow without.” While I was certainly expecting [...]

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SXSW: Brand Mecca?

Posted by Jeffrey Nemetz on March 17, 2010 in Brand | No Comments
Cultivating the brands that endeavor to change the health of the world. It’s our mantra, our vision, our raison d’etre. We call it health brand innovation, and we are, I believe, among a growing cadre of companies who believe brands have the power to transform the way people see, experience, and understand a business. Having said [...]

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A Health Position for Chicago. Finally.

Posted by Jeffrey Nemetz on March 2, 2010 in Brand, Health | No Comments
HBG Health has recently joined the stakeholder ranks of Building a Healthier Chicago – A collaborative of like-minded organizations focused on improving and promoting the health of our windy city. At their most recent stakeholders breakfast, I was honored to meet and hear from some of our city’s leading professionals as they gave updates on some truly inspiring [...]

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When I was your age, Walgreen’s was a pharmacy.

Posted by Jeffrey Nemetz on January 21, 2010 in Brand, Health | No Comments
I would guess that when you think of the food selection at Walgreen’s, you probably aren’t thinking healthy. And you’re certainly not thinking fresh. Let’s be honest, you’re probably barely even thinking about the food at all.  But, Walgreen’s is allegedly playing with the idea of offering prepared meals and fresh food. A salad bar [...]

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Truly Refreshing.

Posted by Jeffrey Nemetz on January 9, 2010 in Brand | No Comments
Is Pepsi dropping out of the Super Bowl advertising mayhem for good?  Well, I can’t say whether or not the move is permanent, but I can say that the change is indeed for good.  The beverage giant is suspending its 23-year streak in order to refocus on its new “cause-based” campaign, The Pepsi Refresh Everything project.  The basic idea is that anyone (individuals, [...]

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