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Copy & Design: A Match Made in Conversion

Posted by Jason Langendorf on August 30, 2016 in Brand | No Comments
Good copy gives me goosebumps. I love a punchy, memorable tagline — something that cleaves to the heart of a brand. When I read a brand platform that clicks like the last piece in a puzzle, I get a little thrill-shiver. Even a snappy lede has the potential to dazzle me. I’m a copywriter. Sue [...]

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Organic, The Health Food Hot Word

Posted by Spencer Schamun on July 13, 2016 in Health | No Comments
I’m a child of the late 80’s, so I grew up mostly in the 90’s, and I can’t even remember hearing the word “organic” before 2000. It just wasn’t something the people around me talked or cared about. That’s not to say that organic food didn’t exist, or that there weren’t people out there who [...]

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Acquisition Plus

Posted by Christopher D'Antonio on June 30, 2016 in Brand | No Comments
One of the biggest challenges facing nearly every small organization is how to drive relevant website traffic. In most cases, simply driving volume won’t mean a thing if those web visitors don’t convert as intended. SEO may be a sound option, but as a matter of prioritization, it shouldn’t be the primary focus on a [...]

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Stay Fit in the Office

Posted by Spencer Schamun on June 23, 2016 in Health | No Comments
Do you have a job that requires you to spend most of your day inside working at a desk? It is estimated that somewhere north of 100 million Americans identify with this kind of work environment. For the office worker, spending the majority of their workday seated behind a desk, staring at a computer, is [...]

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Healthy Snacking: Rise of the Machines

Posted by Jason Langendorf on June 14, 2016 in Health | No Comments
Let me say this up front: I’m no poster boy for healthy eating. More like the BEFORE picture, really. I enjoy my red meat and chocolate. I don’t eat enough vegetables, and I don’t frequently take in the recommended daily 64 ounces of water. I’d like to say most of those two liters aren’t replaced [...]

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The Brand of the Professional Gamer

Posted by Spencer Schamun on June 8, 2016 in Brand | No Comments
Have you heard of e-sports? It’s absolutely fine if you haven’t. The fact is, most people are completely unaware that this new movement combining video games and spectator sports even exists. But for the more than 50 million enthusiasts who are already aware of e-sport culture, it’s rapidly becoming clear that these massive live gaming [...]

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The Missing Link: How Brands Break The Bank

Posted by Macy Maggert on June 3, 2016 in Brand | No Comments
So I think it’s safe to say we all have a few favorite brands. They may be big brands, small brands, brands within a certain subculture or brands that are practically unheard of. But if you think on it a minute, I bet you can come up with three brands that tend to intrigue you [...]

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PlantVillage: Connecting Soil To Technology

Posted by lgannarelli on May 23, 2016 in Health | No Comments
As a new homeowner with a small backyard to call my very own, I’m super excited to finally be able to have the garden I’ve always wanted! I grew up in Northern Minnesota and we always had a huge garden in our back yard. We grew pole beans, tomatoes, cucumbers, lettuce and carrots, just to [...]

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Habits: The Future of Your Organization

Posted by Erin Kalisz on May 12, 2016 in Group | No Comments
Imagine if people showed up to work motivated and inspired, fit and well rested, unworried about finances. How productive could they be? That is the question my colleagues and I explored during a recent two-day workshop, Work Room, presented by Habits At Work. Work Room is a hands on workshop designed to challenge the way [...]

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Fitness For A Cause

Posted by Kate Berberet on April 29, 2016 in Group, Health | No Comments
In a city where there are so many great charities to support and be involved with, it may seem very overwhelming. It’s important to narrow down the list and pick a concentration. In true HBG fashion we have focused ourselves on organizations that MEAN SOMETHING to us in the health space. This past weekend, the [...]

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