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Cover Art – Designing For Music

Posted by Emma Ensley on April 20, 2016 in Brand | No Comments
Over the years, album covers have become as much a part of music history as the records themselves. An album’s cover art is an important element of the musician's image and the music itself. With vinyl’s major comeback in recent years, designers are more inspired than ever to use this space to create memorable visuals [...]

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The Brand Of Hairdressing

Posted by Sylvie Burstein on April 15, 2016 in Brand | No Comments
As an Interactive Senior Brand Strategist, it takes a powerful brand to make me stop and think WOW. R+Co is one of those brands. This innovative and cutting edge suite of hair products is doing something fresh in an overcrowded market. R+Co was created by three seasoned hairdressers and the brand nods to their experience [...]

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A Reflection On Routine Running

Posted by Chris Richards on March 30, 2016 in Health | No Comments
Running. Some enjoy it. Some loathe it. However, no one can deny that an occasional run is beneficial to one’s health and wellness. To keep things short, running helps strengthen your joints, reduces your risk of cancer, helps your heart and boosts your overall mood and happiness. There’s a reason there is such a strong [...]

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Rent the Runway: Why Buy When You Can Rent?

Posted by Chrissy Steger on March 23, 2016 in Brand | No Comments
The weather is finally getting warmer and that means that spring, summer and wedding season are right around the corner. If your like me, your going to want to get a few new dresses for all of the upcoming events, and with more and more Rent the Runway stores popping up in cities across the [...]

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The Value of an Internal Launch

Posted by Sylvie Burstein on March 7, 2016 in Group | No Comments
Monthly, AIGA, the professional association for design hosts various small talks and seminars to showcase new and exciting companies in the design and brand space. Typically these small talks are at the location of the company presenting. This past month, AKTA, a digital experience and engagement consultancy in Chicago hosted the first small talk of [...]

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Team HBG Discovers Their Strengths

Posted by Erin Kalisz on February 24, 2016 in Group | No Comments
Here at the HBG office, we are constantly finding new ways to infuse positive energy, cultivate meaningful relationships and grow both as individuals and as a unified team. This month, in order to learn a little bit more about our team members and ourselves, we challenged ourselves with the StrengthsFinder 2.0 assessment. This assessment, which [...]

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Trader Joe’s: A Brand With All The Right Ingredients

Posted by Laura Madary on August 21, 2015 in Brand | No Comments
Long ago, when I first heard of the brand Trader Joe’s, the name conjured up in my mind a one-eyed sea merchant who probably smelled like fish. Seeing the façade of a Trader Joe’s did not quell this notion. With the big, red “Trader Joe’s” sign on the outside, in a font I would like [...]

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A Perspective From Our Founder: Part 2

Posted by Health Brand Group on August 18, 2015 in Brand, Business, Health | No Comments
Owner and Founder of HBG, Jeffrey Nemetz sits down for a series of interviews highlighting his perspective on health and what he finds exciting in the industry as a brand consultant. Jeffrey Nemetz has 20+ years of experience in healthcare and branding. In order to extract some of this powerful knowledge and share it with [...]

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The Genius Marketing Behind “The Minions”

Posted by Chris Richards on August 13, 2015 in Brand, Design | No Comments
Minions…again. These Twinkie-like creatures from Illumination Studios have become some of the most recognizable characters in recent years. Is it from the success of the kid’s movie, “Despicable Me” or the silly charm they provide the younger generation? Some may argue that it’s a combination of both; however, I would argue that it’s primarily due [...]

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