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You’re Fired: Donald Trump Incinerates His Personal Brand

Posted by Laura Madary on August 10, 2015 in Brand | No Comments
No matter one’s political affiliation, it’s hard to escape Donald Trump’s most recent foray into the public eye. After announcing his candidacy for the Republican Party came a diatribe of incendiary comments.  Some call his remarks on immigration and the hero-status of POW’s an elevation of the political conversation. Many others, however, are ready to chase [...]

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The Fitbit Craze: Passing Fad or Here to Stay?

Posted by Erin Kalisz on August 5, 2015 in Brand, Health | No Comments
When Fitbit entered the market, I was instantly drawn to the name, the sleek product, the packaging and the ease of use. But in the back of my head I always thought this would be a passing fad, lasting a month or so. People rarely choose to carry a device separate from their smartphone. This would [...]

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A Perspective From Our Founder: Part 1

Posted by Health Brand Group on July 30, 2015 in Brand, Business, Health | No Comments
Owner and Founder of HBG, Jeffrey Nemetz sits down for a series of interviews highlighting his perspective on health and what he finds exciting in the industry as a brand consultant. Jeffrey Nemetz has 20+ years of experience in healthcare and branding. In order to extract some of this powerful knowledge and share it with [...]

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Run. Drive. Sleep? Repeat.

Posted by Chrissy Steger on July 28, 2015 in Health | No Comments
Staying healthy has always been important to me. With a new fad diet and exercise plan entering the health market everyday, it is hard to know what will and what won’t work. I have found that the tried and true method of eating healthy and working out is the best way to stay in shape. [...]

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Square One Design Competition

Posted by Ali Borowsky on July 21, 2015 in Design | No Comments
Recently, I was asked, for the second consecutive year, to serve as a judge for the Illinois Institute of Art’s annual Square One Design Competition. As a graduate of the Art Institute and former competitor in Square One, I was thrilled to be selected. Square One is a one-day design competition for Graphic Design, Web Design and [...]

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Spirit…To Add-on or Not to Add-on? That is The Question

Posted by Shea Hammons on July 16, 2015 in Brand | No Comments
Summer has arrived and life is moving full speed ahead. It’s the busiest time to travel and I am no exception to that. Flying has become something I do quite often due to weddings, showers, family trips and mainly living 1,000 miles away from home. Before now, I didn't pay much attention to the details [...]

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The Power of Great Service: Drybar Stands Behind Their Brand in All the Right Ways

Posted by Sylvie Burstein on July 14, 2015 in Brand | No Comments
Recently in Chicago, blow dry bars have been popping up everywhere, meaning – no cuts, no color, just plain shampoo and blow dry. I always thought the idea seemed somewhat silly but when I had a wedding to go to towards the end of winter, I figured it would be cool to check one out [...]

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Lyft – The Battle of the Ride-sharing Apps

Posted by Chris Richards on March 10, 2015 in Brand, Design | No Comments
If you have lived or visited a big city recently, odds are you are familiar with the increasing popularity of the ride-sharing apps. These companies have been starting up and expanding at a high rate as an alternative to the classic taxicabs. Whether it’s the convenience to get to work in the morning, bringing groceries [...]

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