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Instacart: A Better Way to Grocery Shop?

Posted by Margo Zuffante on February 12, 2015 in Brand | No Comments
Addressing a Universal Pain Point Grocery shopping is something that everyone has to do that is not necessarily a pleasant activity. If you go at a peak time, the parking lot and store are crowded, there are long lines everywhere and shelves are half empty. Although fellow shoppers attempt to be polite (despite the high-stress [...]

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Logo Redesigns of 2014 – An Overview of Strategy Changes

Posted by Chris Richards on February 4, 2015 in Brand, Design | No Comments
As the year 2015 slowly takes off, it has now come time to reflect everything that happened in 2014. In the world of branding and design, it seems that 2014 should be coined the “year of rebranding.” It was a huge year for many well-known companies to change their design and brand strategy. Below is [...]

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Essential Tips When Choosing a Company Name

Posted by Dawn Mellender on December 18, 2014 in Brand, Design | No Comments
Naming is one of the most difficult projects that we tackle at Health Brand Group (HBG). So much thought and effort goes into picking a name that fits a company’s overall strategy and how they want to be perceived. Most of the time, the whole team gathers into the conference room and we brainstorm all [...]

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Uber Promotes Flu Prevention with new UberHEALTH

Posted by Nicole Scalise on December 16, 2014 in Health | No Comments
In October, owner and founder of Health Brand Group, Jeffrey Nemetz, wrote a blog post about why healthcare companies should care about Uber. At the time, the successful start-up had just unveiled its plans to bring consumers UberHEALTH, which has become an umbrella term for a number of health related services now provided by the [...]

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Winter Health: 5 Myths Revealed

Posted by Margo Zuffante on December 12, 2014 in Health | No Comments
Winter is upon us, and with it comes plenty of health “advice,” some of it true and some of it not. For this post, I researched some commonly held beliefs about winter health to help you separate fact from fiction and stay healthier this season. Myth 1: Being out in the cold will give you [...]

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CVS Health Invests in Digital Innovation Facilities

Posted by Candace Stine on December 5, 2014 in Brand, Health | No Comments
CVS Health Invests in Digital Innovation Facilities Three months into CVS Caremark Corp. announcing their name change to CVS Health and taking a bold stance in the name of providing care to customers by discontinuing the sale of tobacco at all 7,700 retail stores, CVS Health has expanded upon their value proposition by investing in [...]

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Google Expands Further into Healthcare with Research on Nanoparticles

Posted by Nicole Scalise on December 3, 2014 in Brand, Health | No Comments
Google is in the process of taking health wearables to a new level. Researchers at the Google X research lab are examining nanoparticles and their ability to identify cancer and other diseases. How It Works The magnetic nanoparticles, which are 1/1000 the width of a red blood cell, would be digested in pill form. The [...]

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Graze: The Healthy Way To Snack

Posted by Hillary Foreman on November 26, 2014 in Brand, Health | No Comments
Most days, I tend to be a pretty healthy eater. I usually start the day with breakfast, pack my lunches and eat a lot of protein. But, I am only human! There are certain days, working a classic 9-5 job, where I hit a wall around 3 PM and hunger strikes…hard. Unfortunately, there aren’t many [...]

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Pizza Hut Rebrands…Again.

Posted by Dawn Mellender on November 24, 2014 in Brand | No Comments
On November 17th, Pizza Hut announced another rebrand, but this time they believe they found the secret sauce in order to keep up with the times. When I initially heard that they were rebranding, my first thought was “Man, they have had a lot of brands over the years!” I decided to do a little [...]

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Standing Out in Vegas

Posted by Chris Underdown on November 19, 2014 in Brand | No Comments
Standing out in Vegas All companies want to make their brand stand out in some way. They understandably want to reach as many potential customers as possible. I don’t think there’s another place on the planet where this is on display more than the Las Vegas Strip. I recently visited Las Vegas for vacation and [...]

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