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Book Review: “The Hot Zone”: An Informative Background on Ebola

Posted by Nicole Scalise on October 17, 2014 in Health | No Comments
With an increasing number of cases worldwide, Ebola has become an international issue. Extreme measures are being taken as more cases are being confirmed around the world. While Ebola, also known as Ebola Hemorrhagic Fever, is perhaps an ancient virus, existing for hundreds of years in caves and wildlife within tropical environments, the ongoing outbreak [...]

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Product Placement on the Rise: Pairing Musical Artists and Brands

Posted by Dawn Mellender on October 15, 2014 in Brand | No Comments
Do Music Videos Still Exist? A few months ago while eating lunch with colleagues, I had mentioned recently watching a music video. The reaction on their faces made me feel as if I was the only person left on the planet that actually watched music videos. I admit I was not surprised since stumbling across [...]

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Kombucha: A Reliable Immunity Booster or Just Another Healthy Juice Fad?

Posted by Nicole Scalise on October 13, 2014 in Health | No Comments
Walk past the registers of any neighborhood Whole Foods Market and it can’t be missed; the colorful array of packaged Kombucha, which has quickly become the latest juice craze. For those who have never heard of or tried Kombucha, it is a fermented tea that contains a mixture of bacteria and yeast cultures. This unique [...]

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Wal-Mart Offers Health Insurance Coverage Assistance & Aims To Be The #1 Healthcare Provider In The Industry

Posted by Candace Stine on October 10, 2014 in Brand, Health | No Comments
Wal-Mart, the world’s largest retailer, has partnered with DirectHealth.com, an online health insurance website and agency, to launch an in-store program called, “Healthcare Begins Here” in 2,700 of its more than 4,000 stores nationwide. From Oct. 10 through Dec. 7 kiosks will be set up within select stores where consumers can talk with licensed agents, [...]

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Wearables: The Future of Technology

Posted by Sylvie Burstein on October 8, 2014 in Design, Health | No Comments
In an environment where quite literally everyone is obsessed with data on the go, it’s no surprise that the next big trend is wearable technology. This fashion forward approach blends the ability to gather data about yourself while at the same time, looking stylish and being mobile. The idea of good-looking technology is not new. [...]

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The Latest Trend In Technology: Health & Fitness Apps

Posted by Nicole Scalise on October 6, 2014 in Health | No Comments
After reading Margo’s post Three New Technologies That Seek to Improve Your Health, and Might Even Save Your Life, I was inspired to investigate the topic of health related applications a little further. Even though society is always saying, “There’s an app for that!” it’s quite actually true. Smart phones keep getting smarter. We are [...]

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To GIF, or not to GIF, that is the question.

Posted by Chris Underdown on September 26, 2014 in Design | No Comments
It used to be so bad! From as far back as I can remember I have been using the Internet on a daily basis. So I remember how those early websites had awful animated gifs used to beat the user over the head with visual stimulation. You would go to a website, and be on [...]

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5 Tips on How to Spark Creativity When You’re Feeling Blocked

Posted by Dawn Mellender on September 24, 2014 in Design | No Comments
Picture this. You are about to start concepting design ideas for a very large client. You have been given all the information you need in your creative brief and now’s the time to sit down at your computer and produce something amazing. Your coworkers and upper management are waiting to be “wowed” and are practically [...]

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Internship Reflection: My Summer with HBG

Posted by Jenna Zitaner on September 22, 2014 in Group | No Comments
After spending my summer with Health Brand Group, it is hard to believe that my eleven weeks as an agency intern are done. A passion for health and a strong interest in branding brought me to HBG, and while I knew that this would be the ideal environment for me to gain exposure to branding [...]

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Where Do You Get Your Healthcare…

Posted by Jeffrey Nemetz on September 18, 2014 in Health | No Comments
I just returned from Washington, D.C. where The Advisory Board hosted over 100 leaders from providers throughout the country who all attended to better understand the changing healthcare landscape. Traditional hospital providers, academic medical centers, healthcare systems, multi-specialty clinics, integrated networks, and every door that provides point of service care to patients are creating new [...]

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