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M&M’s Gives Back

Posted by Chris Richards on August 1, 2017 in Brand | No Comments
The iconic Mars product line of M&M’s candy has a highly recognizable brand associated with it. Everyone knows the candy shape, the specific candy colors and even the brand mascots. All of these recognizable and trustworthy aspects have created a consistent loyal consumer base. Because of this status, M&M’s has become one of the biggest [...]

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Weber’s Timeless Flair

Posted by Adam Hirshorn on July 13, 2017 in Brand | No Comments
Every year on July 4th, I listen to the years-long gas or charcoal debate. To set the record straight— I am not a charcoal purist; my entire life I have used a Weber gas burning grill. The convenience of heating to 400 degrees in less than 10 minutes far outweighs any flavor benefits that charcoal [...]

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Digital Publishing Pros & Cons

Posted by Sylvie Burstein on April 13, 2017 in Brand, Group | No Comments
As with any brand, it is always a challenge to publish content online without losing the beauty or integrity of the piece. Sometimes we try too hard to make content work online and it loses it luster or it appears too flat. Other times, we print things we think wont work online and they end [...]

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Welcome Home – A Disney Experience

Posted by Chrissy Steger on March 17, 2017 in Brand | No Comments
There are a lot of elements that can define a brand - its message, its look, its customer experience or a combination of many things. Disney is a brand that can be defined by many wonderful aspects, but one thing they excel at is their customer experience. From the moment you book your travel to [...]

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How Big is Consumer ID?

Posted by Christopher D'Antonio on January 27, 2017 in Brand | No Comments
The consumer ID movement has generated a lot of buzz over the past two years. For those that don’t know what that means, it’s a social movement promoting consumer protection led by consumer organizations. The movement advocates for the rights of consumers, especially when those rights are compromised by the actions of companies and organizations, which provide [...]

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A Different Type of Baby Product

Posted by Margarita Golenson on December 13, 2016 in Brand | No Comments
Today, the baby product industry is littered with companies touting the same blissful, healthy, adorable baby as their brand image and while this imagery has worked in the past, parents today are looking for something more. They want to ensure the products they are using on their children are made from the highest quality and natural [...]

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Movie Studio Bumpers – The Art of an Overlooked Touchpoint

Posted by Chris Richards on November 25, 2016 in Brand | No Comments
From time to time, we all like to escape reality through the use of visual entertainment, whether it’s a night at the movie theater or a cozy night in snuggled up on the couch. Two or so hours pass of being immersed and actively engaged into an alternate universe until we return to the real [...]

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Copy & Design: A Match Made in Conversion

Posted by Jason Langendorf on August 30, 2016 in Brand | No Comments
Good copy gives me goosebumps. I love a punchy, memorable tagline — something that cleaves to the heart of a brand. When I read a brand platform that clicks like the last piece in a puzzle, I get a little thrill-shiver. Even a snappy lede has the potential to dazzle me. I’m a copywriter. Sue [...]

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Acquisition Plus

Posted by Christopher D'Antonio on June 30, 2016 in Brand | No Comments
One of the biggest challenges facing nearly every small organization is how to drive relevant website traffic. In most cases, simply driving volume won’t mean a thing if those web visitors don’t convert as intended. SEO may be a sound option, but as a matter of prioritization, it shouldn’t be the primary focus on a [...]

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The Brand of the Professional Gamer

Posted by Spencer Schamun on June 8, 2016 in Brand | No Comments
Have you heard of e-sports? It’s absolutely fine if you haven’t. The fact is, most people are completely unaware that this new movement combining video games and spectator sports even exists. But for the more than 50 million enthusiasts who are already aware of e-sport culture, it’s rapidly becoming clear that these massive live gaming [...]

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