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The Genius Marketing Behind “The Minions”

Posted by Chris Richards on August 13, 2015 in Brand, Design | No Comments
Minions…again. These Twinkie-like creatures from Illumination Studios have become some of the most recognizable characters in recent years. Is it from the success of the kid’s movie, “Despicable Me” or the silly charm they provide the younger generation? Some may argue that it’s a combination of both; however, I would argue that it’s primarily due [...]

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Square One Design Competition

Posted by Ali Borowsky on July 21, 2015 in Design | No Comments
Recently, I was asked, for the second consecutive year, to serve as a judge for the Illinois Institute of Art’s annual Square One Design Competition. As a graduate of the Art Institute and former competitor in Square One, I was thrilled to be selected. Square One is a one-day design competition for Graphic Design, Web Design and [...]

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Lyft – The Battle of the Ride-sharing Apps

Posted by Chris Richards on March 10, 2015 in Brand, Design | No Comments
If you have lived or visited a big city recently, odds are you are familiar with the increasing popularity of the ride-sharing apps. These companies have been starting up and expanding at a high rate as an alternative to the classic taxicabs. Whether it’s the convenience to get to work in the morning, bringing groceries [...]

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Logo Redesigns of 2014 – An Overview of Strategy Changes

Posted by Chris Richards on February 4, 2015 in Brand, Design | No Comments
As the year 2015 slowly takes off, it has now come time to reflect everything that happened in 2014. In the world of branding and design, it seems that 2014 should be coined the “year of rebranding.” It was a huge year for many well-known companies to change their design and brand strategy. Below is [...]

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Essential Tips When Choosing a Company Name

Posted by Dawn Mellender on December 18, 2014 in Brand, Design | No Comments
Naming is one of the most difficult projects that we tackle at Health Brand Group (HBG). So much thought and effort goes into picking a name that fits a company’s overall strategy and how they want to be perceived. Most of the time, the whole team gathers into the conference room and we brainstorm all [...]

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Is The Grid The Next Evolution Of Website Design?

Posted by Sylvie Burstein on November 12, 2014 in Brand, Design | No Comments
Just in the last 5 years, the world of web has shifted from basic, static html pages, built custom for each site and each page, to robust content management system (CMS) software, created to help organizations manage content in the most efficient manner. A great CMS, such as WordPress, Joomla!, or Drupal – just to [...]

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Wearables: The Future of Technology

Posted by Sylvie Burstein on October 8, 2014 in Design, Health | No Comments
In an environment where quite literally everyone is obsessed with data on the go, it’s no surprise that the next big trend is wearable technology. This fashion forward approach blends the ability to gather data about yourself while at the same time, looking stylish and being mobile. The idea of good-looking technology is not new. [...]

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To GIF, or not to GIF, that is the question.

Posted by Chris Underdown on September 26, 2014 in Design | No Comments
It used to be so bad! From as far back as I can remember I have been using the Internet on a daily basis. So I remember how those early websites had awful animated gifs used to beat the user over the head with visual stimulation. You would go to a website, and be on [...]

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5 Tips on How to Spark Creativity When You’re Feeling Blocked

Posted by Dawn Mellender on September 24, 2014 in Design | No Comments
Picture this. You are about to start concepting design ideas for a very large client. You have been given all the information you need in your creative brief and now’s the time to sit down at your computer and produce something amazing. Your coworkers and upper management are waiting to be “wowed” and are practically [...]

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