Digital Publishing Pros & Cons

As with any brand, it is always a challenge to publish content online without losing the beauty or integrity of the piece. Sometimes we try too hard to make content work online and it loses it luster or it appears too flat. Other times, we print things we think wont work online and they end up being less powerful or engaging and tossed. So is there something in between?

Digital publishing is a somewhat new highly-efficient alternative. Companies such as ISSUU offer an online digital publishing solution that provides an enjoyable reading experience of content such as magazines, collateral, newspapers, portfolios and more. They do this by offering the “page-flipping” experience for their published material. This allows users to feel as if they’re reading a printed piece, flipping the pages in their hands. At the same time, users view beautifully designed materials in spreads and save trees all at once.

As a branding firm, we feel ISSUU is a great platform for us to use to share case studies, collateral materials and more. Over the past two years, we have struggled to decide when to use it and when to actually print pieces. As with any solution, there are advantages and disadvantages to both. Below are some of our feelings about ISSUU.


  • We can upload tons of file types such as PDF, PowerPoint, Word documents or mostly used file extensions like PDF, DOC, PPT, ODT, WPD, SXW, RTF, ODP, and SXI and convert them into page-flipping digital publications
  • There are more than 25 million free publications on ISSUU covering a multitude of topics
  • Along with swiping through your publication, you can also pinch the screen to zoom in the contents
  • You can share your publication on social networking sites such as Facebook, Twitter, Google+, etc.


  • Since ISSUU is accessible via browser, it only works when you are connected to the internet which could pose problems for viewing
  • The browsing experience is sometimes time-consuming because of the sheer volume of online publications
  • The price of ISSUU’s paid service is higher than their competitors

If you also use digital publishing tools, do you experience some of these same pain points? How do you solve for that? Are there other digital publishing tools you know of that you might recommend?

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