Health Brand Group Gives Back: Cards for Hospitalized Kids


’tis the Season

During the holiday season, we always try to find a way to give back to the community in some way. Although “creative” may not be in every employee’s title at HBG, we all love being creative whenever possible. I find it refreshing to step away from the computer for a few hours and actually make something with my own two hands.

Not only does it promote great team building around the office, it also helps us be more imaginative, creative and even promotes a little healthy competition. We often like to flex our creative muscles and try to out-do each other on who can make the most colorful, seasonal and artistic cards. We take our time with each card and there is always pressure to make them as perfect as possible.

Cards for Hospitalized Kids

Our Junior Brand Strategist, Emily Kuusisto, found Cards for Hospitalized Kids (CFHK) through Facebook. Their mission is:

“To provide hope, joy & magic through uplifting, handmade cards to children and teens across America who are hospitalized and/or battling a serious illness.”

Founder Jen Rubino’s inspiration comes from her own experiences as a hospitalized kid, which began in 2006 when she was 11 years old. She was diagnosed with a connective tissue and bone disease, had to undergo several surgeries and spent a large amount of time in the hospital. After recovering from a major surgery in 2011, she received a handmade card from a hospital volunteer that brightened her day. She knew she could impact other children in the same way, and that is how CFHK was born.

It is rewarding to know that all we had to do was donate just a few hours of our day to perhaps brighten the day of a sick child.

CFHK accepts cards all year long, not just during the holiday season. Over 40,000 kids in hospitals across all 50 states have received cards from CFHK. We had so much fun and hope to continue our crafting and support for CFHK.


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