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Past Project: A Visionary Strategy for Kiva Recovery

Posted by Jenna Zitaner on August 28, 2014 in Past Projects | No Comments
As an HBG intern, I was tasked with writing a series of case studies and snapshots on past client work. The project required me to dig back through a whole treasure trove of old proposals, designs and notes, and was a great way to learn about how a brand strategy is born and how that [...]

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Past Project: An Innovative Advertising Campaign for the University of Chicago Medical Center

Posted by Margo Zuffante on January 27, 2014 in Past Projects | No Comments
Advertising, media strategy and media implementation are a large area of focus of the work I do for our clients at HBG. I have been a part of both consumer driven and B2B focused campaigns, and have enjoyed seeing the effects that a strategically driven advertising campaign can have. For this reason, I wanted to [...]

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Past Project: Harbin Clinic

Posted by Chris Underdown on December 4, 2013 in Past Projects | No Comments
A Unique Perspective Being a graphic designer, I am a very visual person. I am constantly aware of the advertising, packaging, branding and other design all around me. Before I joined HBG, I interacted with a few healthcare-focused publications. I distinctly remember an advertisement for Harbin Clinic, which caught my eye years ago and still [...]

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Past Project: Legacy Health

Posted by Health Brand Group on September 13, 2013 in Past Projects | No Comments
Brand is quickly becoming one of the most powerful ways for providers to distinguish their value in this consumer-driven healthcare ecosystem. Legacy Health is one such provider that discovered the power of a vision-driven brand for uniting the cultures of multiple hospitals and medical centers under one system-wide brand. In Conveying "Systemness" in a Brand: [...]

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Past Project: Rosalind Franklin University of Medicine and Science

Posted by Health Brand Group on July 30, 2013 in Past Projects | No Comments
Last Thursday, Google Doodle honored Rosalind Franklin's birthday. A legendary female scientist known for her work on DNA, Rosalind Franklin's story is a personal one for Health Brand Group. In 2004, we embarked on one of our very favorite strategy projects: rebranding and renaming Finch University/The Chicago Medical School as the Rosalind Franklin University of [...]

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Introducing Vention Medical

Posted by Health Brand Group on February 2, 2011 in Past Projects | No Comments
What happens when three companies, fueled by private equity partner KRG Capital Partners, merge to create one of the leading contract medical device manufacturers? It means a new brand. And one that needed to be created in short order. But for our team, it was a challenge that we embraced with gusto. After all, you [...]

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