Hanger Orthopedic Group, the leading provider of prosthetic and orthotic services, had acquired an enterprising collection of assets but lacked an overarching strategy and brand to unite its nine subsidiaries, nearly 700 patient care centers and 4,000 plus employees.

Health Brand Group was engaged to help Hanger Orthopedic Group transform the O&P category while remaining anchored to its 150-year heritage.

To achieve this goal, HBG developed a comprehensive strategy to address Hanger Orthopedic Group’s entire brand portfolio, including its clinic business, Hanger Prosthetics and Orthotics, connecting each of its disparate business units to form a strong, unified entity all focused on one mission: empowering human potential.

Services Performed:

  • Immersive Research
  • Vision Crystallization
  • Brand Strategy Development
  • Naming & Architecture
  • Corporate Identity
  • Brand Launch & Activation
  • Internal Communications
  • Core Story & Messaging
  • Environmental Branding

It’s the imagination that we have that can change the future.

- Hanger Employee