Healogics

Metalmark, a leading private equity firm had initiated a merger of two wound care management companies — National Healing and Diversified Clinical Services — creating the largest wound care management company in the country. Health Brand Group was engaged to develop a name for the new company and work with leadership to craft a vision and brand strategy to differentiate the company from self-operated and small, independent wound care companies in the market.

After an immersive due diligence and vision crystallization process, we recommended the name Healogics, capturing the essence of the company’s new vision: to heal more wounds and change more lives.

After an immersive due diligence and vision crystallization process, we recommended the name Healogics, capturing the essence of the company’s new vision: to heal more wounds and change more lives.

The new name and vision effectively repositioned the company as a premier provider of wound care and disease management services.

 

The company’s new brand platform—Healing more wounds, together—spoke to the company’s partnership with hospitals and physicians, bringing greater awareness to the wound care category and ultimately treating more patients suffering with wounds that can be healed. The new tagline, “The power to heal.” was developed to speak to and empower multiple audiences: Healogics employees, the clinicians working in the wound care clinics, and ultimately, the wound care patients themselves.

To activate the new brand, we developed a detailed launch plan and a series of internal and external communications tactics, including messaging, sales materials, advertising and environmental graphics.

Healogics was introduced to the market at an industry conference where the CEO shared the company’s new vision and the creation of a research institute that would begin to position Healogics as a thought leader.

Services Performed:

  • Immersive Research
  • Vision Crystallization
  • Vision Sharing & Internal Communications
  • Naming & Brand Architecture
  • Brand Strategy Development
  • Corporate Identity & Brand Design
  • Core Story & Messaging
  • External Brand Launch & Activation
  • Environmental Branding

We may be big, but we still deliver the best and think about patients first.

- Healogics Employee