Four leaders came together with a common goal of introducing a new approach to treating addiction differently—Kiva Recovery. To deliver on this dream, Health Brand Group was engaged to develop a vision-driven brand strategy, product and service innovation and a comprehensive marketing plan.
We began by performing extensive due diligence, including in-depth interviews with key addiction industry leaders and a review of the competitive landscape. We also facilitated product strategy sessions, assisting the leadership team in solidifying their treatment programs and service offerings.
We developed a transformative brand platform—Grounded Being—that became the driving force behind the development of Kiva Recovery’s breakthrough treatment approach.
The brand platform acted as an approach to treatment and an overall philosophy to focus on the positive and give each and every patient the skills to live life on a solid foundation, reminding them that they have it in their power to achieve true fulfillment.
In addition to developing the brand strategy, naming, architecture and identity, we worked with Kiva Recovery to activate the brand with a series of marketing tactics, including sales materials, website, environmental graphics, public relations and thought leadership strategy, providing the foundation needed to support the launch of this new, transformative model.
- In-Depth Interviews & Competitive Analysis
- Vision Crystallization & Sharing
- Brand Strategy Development
- Corporate Identity & Brand Design
- Service Design & Brand Architecture
- Core Story & Messaging
- Sales Strategy & Collateral Materials
- Brand Launch Events & Training
- Digital Strategy & Responsive Website Design
- Thought Leadership & Public Relations Strategy
The path of recovery is paved with moderation and courage.